The market usually slows a bit during the hotter months. But that doesn’t mean homes stop selling. In fact, summer selling comes with opportunities—if you know how to stand out. Let’s explore some easy ways to attract buyers, even during a summer selling slowdown.
Start with Curb Appeal
First impressions matter more during summer selling. Buyers notice your yard and exterior before they ever walk inside. So, trim the grass, pull weeds, and add bright flowers. A clean entryway and fresh mulch make a huge difference. Since the days are longer, buyers are out more. Make sure your home looks welcoming morning to night.
Keep Things Cool and Comfortable
Summers in Lake Norman get hot and humid. That’s why comfort helps during showings. Therefore, set your thermostat to a cool, comfortable level. Open blinds for natural light, but close curtains if the sun is strong. Add a pitcher of cold water or lemonade. Little touches like these make your home feel refreshing and cared for.
Stage for the Season
Highlight summer features. If you have a pool, deck, or shaded patio, show it off. Add comfy chairs, outdoor lights, and bright pillows. Additionally, buyers imagine their life there, especially during summer selling months. Indoors, use light bedding and fresh flowers. Keep it simple, breezy, and clean.
Price Right from the Start
During a summer selling slowdown, pricing matters more. Work closely with your agent to review recent sales. The market shifts quickly, so rely on fresh data. Pricing just right can lead to more views and faster offers. However, overpricing—even a little—can cause your listing to sit too long.
Market Your Home Differently
In slower months, your agent should get creative. Use social media reels, drone videos, and weekend open house events. People still scroll online during summer, especially in the evenings. Therefore, keep your home in front of them. Ask your agent to update your listing with seasonal photos to highlight summer charm.
Target the Right Buyers
Summer selling often appeals to relocating families. Many want to move before school starts. Highlight nearby schools, parks, and summer-friendly spots like Lake Norman State Park or Jetton Park. Also, note any walkability to coffee shops, trails, or waterfront views.
Be Ready to Negotiate
With fewer buyers in the market, some will test the waters with low offers. Nevertheless, stay calm. A smart counteroffer keeps things moving. Focus on your goals, and remember—flexibility often pays off during summer selling.
Stay Patient and Positive
Selling in July or August takes patience. Still, homes sell every week, even if the pace slows. Keep your home in showing-ready shape and trust your plan. As your agent, I’ll keep you updated every step of the way.
For more summer selling tips or to see what’s moving in Lake Norman right now, give me a call. Let’s make your next move a great one—no matter the season.
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If you are looking to buy and sell real estate in the Lake Norman area, give Susie Skog a call or text at (704) 770-7506 or visit her website at lakenorman-houses.com
